#gamblingmba, #affiliatemarketing , #onlinegambling
STATE OF MARKET, PROBLEMS:
Casinos:
? Number of new casinos is still rising, but mostly due to ‘re-skinning’ by ‘umbrella’ affiliate programs
? CAC is rising evermore
? LTV of a participant deteriorates on average
? Geo focus: to a greater extent than affiliate programs launch a ‘single geo casinos’
? Affiliate programs are struggling, bankruptcy frequent and lay-offs to a greater extent than often
Publishers:
? Number of publications that get traffic is decreasing. Impressions are down due to the Google updates and lowering volume of searches.
? Exposure is harder to get due to a higher entry threshold (fees) and casino platforms stepping in to the publications game.
Platforms:
? Number of platforms are on the rising.
? Yet, the margin of sales of platforms is at peril due to competition.
? Specialization is knocking on the platforms’ door.
Slot Providers:
? It is still a game of numbers, both in terms of game titles and slot providers
? Sales per Title are falling
? A ‘mimicry’ (a borrowing or theft of design and mechanics) is all over the place
SOLUTION, RECOMMENDATIONS
Casinos:
? Branding is a MUST as Market is going to consolidate (shrink) further:
* invest to a greater extent than in Branded Games
* co-create branded content such as interviews, blogs and personal stories
? Invest in Inbound Affiliate Marketing:
* leads shall find you along, lead generation shall non only go through outbound marketing
? Make a participant your affiliate
* implement a referral computer programme for players
Publishers:
? Diversify risks
* Work closer with existing partners
* Act to a greater extent than prudent / risk-averse to new 1 time (insolvency and failure to pay is frequent)
? Break-away from ‘dead’ content spell
* Less casino reviews and slos reviews, to a greater extent than crypto games (instant games) and crypto gaming-related content
? Target B2B also
* Start landings on affiliate programs as well as platforms to supply leads to them too
? Make your readers sub-affiliates
* Con-creation and co-monetisation of user generated (personal experience) content
Platforms:
? Purchase publishers or make strategic partnership with them
* lineament traffic is becoming rare (especially, where out-of-the-box business models in place)
* Supplying leads will greatly strengthen your value offering [of leasing a software] and ensure a greater portion of casino’s turn a profit
? Invest in branding
* B2B communications: interviews, videos & guest speaking, sponsorship of education (for casino owners-to-be).
* Adverts on B2B gambling media to target clients upstream.
?Start Exclusive Game releases
* Partner with slots providers to make to a greater extent than titles available exclusively on your platforms
Slot Providers:
? Differentiate or die
* It is a call of time: differentiate in themes, portfolio, pricing and partnerships
? Focus on several casino brands or launch your ain
* Focus on a group of brands helps Developing a loyal audience
* Strategic partnership (direct integration) or ain brand protects a margin of sales
? Step into the Affiliate business: it builds to a greater extent than engaged audience as well as protects brands and increases sales
* Who else knows everything about your games?
* Allocate resources to content production on a 3rd party publication with a turn a profit sharing agreement
* Start your ain affiliate business and drive leads to your ain or partner casino brands
FOLLOW ME:
LinkedIn: https://www.linkedin.com/in/bohdanlytvyn/
Spotify: https://opened up.spotify.com/demonstrate/1APkBWdUD5IB9Qz225RrX4
Website: https://mycasinoindex.com
#affiliateprogram #affiliatemarketingtips #gamblingschool
